Digital Product Passport - ARVO

Counterfeit tires on a car causing safety hazards and increased risks

Why Counterfeit Tires Are So Dangerous: The Safety Hazards You Can’t Ignore

Counterfeit tires aren’t just cheap knock-offs; they’re a direct threat to safety and brand reputation. Built with inferior compounds, inconsistent construction, and no validated testing, fakes are prone to rapid heat build-up, tread separation, and unpredictable grip, especially at speed, under load, and in the wet. For manufacturers,

Retail shelf filled with counterfeit goods, highlighting the damage caused without anti-counterfeiting technology

Beyond Brand Protection: How Anti-Counterfeiting Technology Recovers Lost Revenue

Counterfeiting is no longer a marginal issue or a tolerable cost of doing business; it’s a full-scale economic threat. The global counterfeit trade now exceeds $1 trillion annually and is projected to reach $1.79 trillion by 2030. For modern brands, it’s not just about lost products; it’s about

Close-up of cracked pill leaking dark liquid symbolizing counterfeit drugs risk

How Counterfeit Drugs Are Putting Millions at Risk

A Threat No Brand Can Afford to Ignore At this very moment, a patient somewhere in the world is taking medication they believe will heal them, but instead, it might harm or even kill them. The World Health Organization estimates that at least 1 in 10 medicines in

Damaging effects of counterfeit engine oil on internal engine parts.

The Hidden Threat: How Fake Engine Oil is Killing Your Engine from the Inside

The Hidden Threat Under the Hood Imagine driving down the highway when suddenly your engine seizes up completely. The diagnosis? Fatal damage caused by the fake engine oil you unknowingly purchased. This scenario is becoming alarmingly common as counterfeit products infiltrate the automotive market at unprecedented rates. The

Disappointed customer holding a counterfeit product – a costly hit to customer lifetime value.

Why Every Counterfeit Product Sale Is a Customer Lost for Life

Imagine this scenario: A customer excitedly purchases what they believe is your premium product. They’ve researched your brand, saved up for the purchase, and finally made the decision to buy. When the package arrives, they’re initially thrilled, until they begin to notice something isn’t quite right. The quality

Smart label applied to an automotive part for supply chain tracking

Why Automotive OEMs Are Turning to Smart Labels for Supply Chain Transparency

The Growing Challenge in Automotive Supply Chains Today’s automotive OEMs are grappling with unprecedented complexity in their global supply networks. With the average vehicle containing around 30,000 components sourced from thousands of suppliers across different continents, achieving clear visibility and traceability using traditional methods is no longer sustainable.

Why Traceability Is the New Standard in the U.S. Supply Chains

In the past, supply chains were designed for efficiency, not transparency. Manufacturers focused on delivering products as quickly and cost-effectively as possible, often without full visibility into where materials came from or how they were handled. But in today’s world, where regulatory pressure is intensifying, consumer trust is

Technician using ARVO’s high-tech traceability tools to verify genuine auto parts in a modern service center, ensuring safety and trust in India's aftermarket sector.

Accelerating Ahead: India’s Automotive Aftermarket Boom and the Battle Against Counterfeiting

India’s automotive aftermarket sector is experiencing unprecedented growth, with experts projecting a compound annual growth rate (CAGR) exceeding 10%. This rapid expansion is fueled by multiple factors: the country’s growing vehicle population, increasing average vehicle lifespans, and rising consumer demand for affordable replacement parts and maintenance services. By

Counterfeit Goods in America: A Growing Threat to Businesses and Consumers

Counterfeit goods have evolved from street-corner scams into a high-tech, global enterprise that touches nearly every industry in America. What was once limited to imitation luxury handbags or pirated DVDs is now a sophisticated criminal economy dealing in everything from pharmaceuticals to aircraft parts. This alarming growth not

Why AI Is the Future of Product Authentication: What Brands Must Do Now?

In a world increasingly flooded with counterfeit products, protecting authenticity with AI is no longer just a compliance requirement; it’s a strategic business advantage. As global supply chains grow more complex and counterfeiters get more sophisticated, traditional safeguards like holograms, barcodes, and tamper-proof seals struggle to keep up.